
Brand essentials
Branding that ignites your spark.
TRANSFORM
your brand
FIND ALIGNMENT
with your business
INSPIRE
your community
Start here
Brand Essentials
Your brand is so much more than a logo. It’s something more broad, tangible, and abstract. Your brand is a promise you make to your community. It’s the collective set of expectations, emotions, and perceptions people hold. Branding is about feeling. And Full Mood Studio is here to convey that feeling across your entire brand experience.
See how your brand scores
Brand Audit Scorecard
The Brand Audit Scorecard is a review of every piece of your customer-facing brand—your logo, website, color palette, typography, social media, flyers, business cards, and anything your audience interacts with. I’ll conduct a fun, insightful brand audit and provide actionable steps to create a more cohesive, trustworthy, and standout presence in your market.
Goal Mapping
Session
During three meeting sessions, we’ll uncover your Brand Foundation. Diving into the questions helps to clarify your mission, vision, values, and much more. Through this process, you'll uncover the magic that makes your brand unique and learn how to share your story with confidence. This is a crucial step in truly understanding and aligning your business. You’ll finish with a strategic guide that lays out your unique business characteristics, strategies, and foundation.
a brand template
Brand Guidelines Kit
The Brand Guidelines Kit provides everything you need for a cohesive and professional look, including your logo, variations, color palette, typography, social media templates, business cards, and other essential mockups. With this kit, you’ll have a clear visual direction, ensuring your brand feels aligned and polished. This guide is an essential tool for maintaining consistency and bringing out the magic of your brand.
your top 10 priorities
find your magic
Brand
Foundation
The Brand Guidelines Kit provides everything you need for a cohesive and professional look, including your logo, variations, color palette, typography, social media templates, business cards, and other essential mockups. With this kit, you’ll have a clear visual direction, ensuring your brand feels aligned and polished. Whether used internally with your team or shared with vendors, this guide is an essential tool for maintaining consistency and bringing out the magic of your brand.
Brand Audit Scorecard
Goal Mapping Session
Brand Foundation
Brand Guidelines Kit
“Chalsey is wonderfully communicative, kind, and patient.”
- rachel lozano castro, global social innovation challenge
an impactful brand should:
EVOLVE
with purpose
RESONATE
through values
SHAPE
the future

Build a brand rooted in values and intention to cultivate a resilient business.
Full Mood Studio combines strategy, design, and purpose to create meaningful branding that helps your business thrive. Start a Brand Essentials project today to gain clarity and build a stronger connection with your brand.
Brand Audit Scorecard
Goal Mapping Session
Brand Foundation
Brand Guidelines Kit

Get a Free
Brand Audit Toolkit
With this free assessment you will be able to audit your brand like a pro. Give your brand a check up to understand what is and isn’t working for your brand, website, social media, and overall consistency.
free workbook